At the heart of it all, all of life is basically risk. Practically everything living, including us humans, have evolved to avoid danger, whether it’s a lurking predator or a potentially risky investment. For the most part, we’re not as worried about lions as we are about medical bills, car accidents, and unexpected disasters.
So, our brains do this little mental dance between fear and safety. We do all sorts of inner calculations to make sure that we live our lives with some sort of safety net that’s ready to catch us if needed.
Which is what insurance is there for.
The decision to buy insurance, from our perspective, is a psychological balancing act. We find this kind of thing fascinating, so we’re taking a look at the brain’s secret motives driving the how and why we walk the line between fear and safety… And how it relates to your decision to get the king’s royal cover.
Let’s talk fight or flight
From what we’ve seen, insurance decisions are often triggered by the age-old instinct: Fight or flight. It’s a good instinct. Back in the day, this reflex saved us from predators; now it saves us from more modern risks, like your run-of-the-mill car theft and other financial pitfalls.
Nowadays, we tend to use this natural drive to weigh the risks we face every day, be it medical emergencies, accidents, or house fires. And then we make decisions, like buying insurance to make sure that we’re protected in case of an accident or theft or an oopsy with a parking lot pole.
Risk perception vs. reality
What’s fascinating is how we interpret risk. Would it surprise you to learn that some of us overestimate rare disasters (like freak accidents) and underestimate the everyday ones (hello, burst pipes)? This mental miscalculation is why insurance is so vital, because it bridges the gap between what we think is risky and what’s actually likely to go wrong.
It might seem like we’re psychic, but actually, we just understand probabilities.
Security is comfort food for the soul
There’s this really satisfying feeling that you get when you’ve done something good for yourself, good for your overall wellbeing. When you sign up for the gym or exercise programme, tick the ‘insured’ box, do some meal prep… Buying insurance is like 1 of these kinds of activities, where it might not be the same as buying a delicious box of donuts, but you get this amazing peace of mind.
That comfort is priceless (okay, not priceless, but worth the premium, right?).
When you choose flight over fight
We would regard getting the king’s royal car insurance as the fight option, but what happens if you opt for flight? Or what if you think that ‘fight’ is making the choice to drive extremely carefully and follow all the rules to keep your car safe?
Either way, being without insurance is like riding a bike without a helmet. No matter how safe you think that you’re being, or how much you don’t want to believe that you won’t fall, life still happens. Deep down, we all know things can go sideways.
That’s where insurance swoops in, letting you live your life a little more carefree.
The king’s connection
At King Price, we know buying insurance isn’t just about protecting things, it’s about protecting you. We make it easy and affordable because we get it.
You’re just trying to balance life’s risks like a pro, and we’re here to help. We’re here to make risk feel manageable and life a little lighter. After all, when it comes to risk, isn’t it better to fight than flee?
If you want us to be there for you, WhatsApp us on 0860 50 50 50 or click here for a commitment-free insurance quote.
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Psst… This blog provides general info only, and doesn’t count as financial or product advice from King Price or our legal and compliance experts. Remember, all our premiums are risk-profile-dependent, and T’s and C’s apply. Our most up-to-date KPPD (policy wording) can always be found here.
Our website T’s and C’s can be found here.
